Remember fidget spinners? Be careful not to build your business around a fad — and four other important tips.
Author archives: Jennifer Spencer
Does Your Startup Need a Competitive Advantage? Here Are 4 Things That Every Consumer Craves
Fulfilling customers’ needs and desires should always be job No. 1 for your business.
6 ‘Win-Win’ Ways to Deal With Toxic Employees (Without Causing Lasting Damage)
Dealing with difficult employees is tough. Tougher? Dealing with them without causing harm to your team as a whole.
4 Tech Trends Shaping the Future of Media and Entertainment
We’ve all heard about AR, VR and blockchain, but what exactly are entertainment and media businesses doing with these technologies?
5 Highly Effective, Time-Saving Ways For Founders To Get Free PR
Stop! Step away from that press release, and instead consider … video.
3 Ways That Even ‘Nonhuman’ AI Can Help You Build More Meaningful Relationships With Your Customers
How about immediate customer feedback, efficient customer support and personalization?
Will Your Product Launch Be a Success? 4 Signs It Won’t Be.
The truth is, most product launches fail for two very simple reasons, both of which you’ve heard about time and time again.
How to Build a Reliable (and Profitable) Affiliate Network From Scratch
Many brands remain uncertain of just what exactly affiliate marketing is. Here is Lesson One.
How to Drive Major Sales on Minor Holidays (Like Today’s April Fools Day)
The right marketing plan can put any holiday on the map. Are you ready for ‘National Nurses Day’ in May?
How to Use ‘the Law of Reciprocity’ to Build Better Business Relationships
Building trust with customers is key, of course. But how do you do that?