If your business feels like you have a revolving door, it’s not external market conditions. It’s you.
Author archives: George Deeb
Don’t Apply a “One-Size-Fits-All” Approach to Your Marketing. Do This Instead.
No two individuals are the same. So why shotgun approach your marketing efforts with a “one-size-fits-all” marketing approach. You need to figure out the key personas you are targeting, and where they are in their customer journey, and tailor your mes…
7 Steps to Managing a Virtual Workforce
How to manage a distributed workforce and still build your desired team performance and culture.
The Lucky 7 Steps to Channel Sales Success
Launching a channel sales program can help you accelerate your revenue growth. This article will help you learn how best to set up a channel sales program by tapping into the large customer bases of third party business partners. Think of it as “one-to…
Don’t Be the Smartest Guy in the Room
Overhaul your management style and approach to avoid making the same mistakes.
How to Increase Your Marketing Return On Investment Through Customization and Multiple Personas
Gone are the days of “one-size fits all” marketing. In order to maximize your revenues and the return on your marketing investment, you need to build customer personas, segment your lists and customize your creatives.
The 7 Steps to Managing Your Ad Agency
Ensure that your advertising dollars are working toward your desired goals.
The 5 Steps to Selecting the Best Advertising Agency for Your Business
All agencies are not created equal, and it can be a daunting process to sort through the thousands of agencies out there. This post will help you laser-focus into the best agency for your business.
Why Google’s Search Page Redesign Is the Death of SEO
It’s clear they only care about maximizing clicks to paid advertisers.
5 Ways to Leverage Market Downturns as Opportunities to Make More Money
Your investment and money strategy guide to turning lemons into lemonade.