The co-founders of Smashbrand explain how they use consumer testing, data, and science to drive success for CPG brands.
Author archives: Elisette Carlson
9 Public-Relations and Digital-Marketing Trends for 2022
The most effective ways to drive awareness, sales and results for your brand.
How These 3 Female CEOs Are Driving Workplace Change and Equality for Working Mothers
Studies show that 42% of working moms admit burnout. Here’s how CEOs are bringing women back to the workforce.
Tahini Is the Hottest New Food Trend. This Founder’s Israel-Made Tahini and Sugar-Free Halva, the Only Sold in the U.S., Saw Rapid Success Despite the Pandemic.
How a full-time mom was inspired to launch a business to encourage people to eat more vegetables.
This Is Why You Should Feel Free to Turn Off Your Camera on Zoom
Zoom may have become “the norm” during the pandemic, but the video platform can hinder productivity rather than help it.
WTF Do I Eat While I WFH
Don’t stress over lunch. These entrepreneur-inspired lunches are quick, healthy and delicious.
Has Working From Home Become a Pain in the Neck, Back and Hips?
At our makeshift home workstations, aches and pains abound. These easy tips and two minute exercises will alleviate soreness and improve your posture.
Why We Are Stress Eating and How to Manage It
Anxiety eating is a common and understandable response to stress, but it’s important to develop habits to manage our emotions.
9 Ways COVID-19 Is Like Running a Marathon
The tactics I use for running marathons are surprisingly applicable to getting through the current crisis.
3 Core Values to Lead Your Crisis Communications Plan
Business gets personal in times of crisis. Lift others through empathy, clarity and service.