How Discord is making a push to go mainstream and become the future of social media.
Author archives: Brendan Gahan
Crocs Are Cool Again? How They Made a Comeback.
Crocs has gone from disdained brand to record sales highs and stock prices, thanks to a solid Gen-Z-focused digital strategy.
What I Learned from Posting to Linkedin Every Day for a Year
Overcoming personal fears and gaining lucrative business opportunities were just two of the many upsides.
There is No Need to Be Everywhere — So Stop Trying
Scarcity and exclusivity will become increasingly important for digital/social advertising.
A Chance Encounter With The Beatles Saved The Rolling Stones’ Career. Here’s What You Can Learn From It.
In all walks of content, the collaboration between like-minded creators lays the foundation for success.
How This 18-Year-Old TikTok Star Built a Business With 5 Million Followers
TikToker Ryan Shakes shares how he built a devoted and engaged following.
What Do You Get When You Mix the Hype House With the NBA?
How the NBA’s Bubble kept the game going – and launched new social media stars.
What Vans Can Teach Us About Influencer Marketing
Target relevance + long term collaboration = successful influencer program.
What YouTube’s Famebit Failure Can Teach Us About Influencer Marketing
Why YouTube shuttered its self-service influencer marketing platform.
What Can Marketers Learn From Quibi’s Failure?
Ultimately, it doesn’t matter if you’ve got billions of dollars. You cannot spend your way out of a fundamental mistake.