What type of storytelling is most effective in modern marketing? Humor-based marketing, when done right, can create a positive emotional connection with your customer, as well as make them eager to share your content with those they trust.
Author archives: Benton Crane
Great Storytelling is the Secret to Making Your Advertising Stand Out from the Crowd
It drives sales, profits and helps businesses thrive.
Do You Actually Understand Why Your Customers Are Buying?
Here are a few basic tips on how to scale your business by aligning the customer’s “why” with your own. Plus, examples of companies who do it well.
How to Create an Amazing Video Ad Without Breaking the Bank
A compelling video ad doesn’t cost as much as you think.
How to Create Video Advertising Campaigns for the Long Run
It’s tough enough to create a funny, on-trend video, let alone one that also moves product. Here’s one marketer’s advice.
How to Use Direct Sales to Re-Imagine Your Customer Acquisition Strategy
Four ways to rethink marketing right now.