Just days after the AT&T Time Warner merger, the combined company is rolling out new video and music offerings to its mobile subscribers. Starting Tuesday, June 26, 142 million AT&T subscribers will have access to Pandora’s on-demand music service and Amazon Music Unlimited.
AT&T “&More Premium” subscribers will have the option to add one of several premium services for no extra charge. Amazon Music Unlimited and Pandora Premium are among the choice, along with HBO, Cinemax, SHOWTIME and STARZ. Users also get 15GB of high-speed tethering, access to high definition video, and a $15 monthly credit toward DIRECTV, DIRECTV NOW or U-verse TV.
“Forging strong relationships with leading brands across multiple categories is a key focus for Pandora as we look to drive user growth,” said Pandora CEO Roger Lynch. “Teaming up with AT&T makes perfect sense – we have the opportunity to introduce Pandora Premium to AT&T’s massive subscriber base and provide them with the added-value of our on-demand music service.”
Pandora recently announced integrations with Snap, Fitbit, Amazon Fire TV, Xbox, LinkFire and Cheddar TV; but for Amazon, the AT&T deal is a rare outside partnership.