Just ahead of Wednesday’s major product launch event, Apple is offer a big discount on a one year Apple Music subscription. Apple can afford to discount because most it’s profits come from hardware and offers no free music tier.
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Apple Music is selling gift cards for a 1 year subscription at a discount. The special $99 cards offer a 1 year Apple Music subscription usually priced at $120. Apple it self is not offer the discount, but instead is funneling them through retailers including WalMart and Best Buy.
The discount prices Apple Music 17.5% under Spotify and most other competitors.