After Nearly Bleeding to Death, This Founder’s New Perspective on Life Helped Redefine Her Business Posted by May 23, 2017 Leave a comment on After Nearly Bleeding to Death, This Founder’s New Perspective on Life Helped Redefine Her Business When Lauren Coles was diagnosed with a life- threatening condition called ectopic pregnancy, her life was full of regrets. Once she recovered, she decided to make a change.