Ok, streaming services you can have my album now…
Adele has never been a fan of music streaming services and has admitted that she doesn’t use streaming services herself – she prefers to buy a physical CD or download a song or album. When discussing with TIME why she didn’t originally put her album on streaming services Adele said…
”I don’t use streaming. I buy my music. I download it, and I buy a physical [copy] just to make up for the fact that someone else somewhere isn’t. It’s a bit disposable, streaming.”
But, Today (June 23rd), Adele’s latest album titled ’25’ is now available on Spotify and Apple Music – over a half a year after the album was officially released. ’25’ is Adele’s third album and was the most popular album of 2015.
Just to highlight how successful the album was, the hit single ‘Hello’ hit a billion views on YouTube in just 87 days – a new record that was previously held by PSY’s ‘Gangnam style’ record. In its second week ‘25′ became the first album ever to sell more than a million copies in two different weeks, and it did the same in its third week – that’s three million-selling weeks.
Now, that sales have slowed down, it makes perfect sense for the album to be made more widely available across an array of streaming platforms in order to pick up some momentum. Windowing albums from particular streaming services is becoming a strategy that more and more artists are opting to do, and if you’re a mega superstar like Adele who has a fan base that will download your album or buy a physical CD then you don’t need to rely on streaming services all together. Though, having it available on streaming services at this stage, after the massive success the album has had, it a great move.
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