BuzzAngle Music took a deep dive into the post Grammy sales data providing both a macro and a micro view of the impact that the globally televised and subsequent social media has on both sales and an artist’s career.
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GRAMMY Winning Albums
– Album sales for 25 by Adele jumped 232% Sunday night as a result of winning album of the year… 25 had 4,044 sales on Sunday.
– Sturgill Simpson’s album A Sailor’s Guide to Earth had 3,471 sales on Sunday and experienced the biggest uplift in sales among all Grammy winning albums (that had sales < 500 sales) with an uplift of 789%.
– Beyoncé’s Lemonade had the most sales on Sunday out of all the winning albums with 4,373 sales; that was an increase of 297% compared to the previous 6 day average.
Other Album Impact
– Even though Bruno Mars album 24K Magic did not win a Grammy, his album jumped 206% with 6,728 sales on Sunday. 24K Magic was the 2nd biggest selling album in U.S. on Sunday with 6,728 sales.
– While Maren Morris’ album did not win for Country album of the year, it did experience an uplift of 300% in sales on Sunday with 2,727 sales.
Song Performance Impact
– All the Songs performed on the Grammy’s experienced an average increase of 2,363% in song sales on the night of the Grammys compared to the six days leading up to the awards show.
– Maren Morris’ song Once (which she performed with Alicia Keys) had the overall largest growth in sales of all songs performed; up over 13,477% in sales on Sunday compared to the previous six days. There were just about 5,600 sales for Once on Sunday night compared to a daily average of 41 sales for the previous 6 days.
– William Bell’s Born Under A Bad Sign had the largest percentage growth in sales 23,691%; a unit sales increase of 1,698. The average daily songs sales for Born Under A Bad Sign leading up to the awards show was seven sales.
– Ed Sheeran’s Shape Of You and Bruno Mar’s That’s What I Like were the top two songs that had the largest sales gains on Sunday of all songs performed. Shape Of You had 46,266 sales on Sunday (up 164%) which was an increase of nearly 29,000 sales compared to the previous six days. That’s What I Like had 23,000 sales on Sunday (up 527%) which was an increase of nearly 20,000 sales compared to the previous six days
– Ed Sheeran and Bruno Mars were the performers that had the largest overall song sales increases among all performers.
Ed Sheeran had 59,405 song sales on Sunday; with an increase of 37,080 sales compared to the previous 6 day average (or 166% growth).
Bruno Mars had 48,756 song sales on Sunday; an increase of 36,382 sales compared to the previous 6 day average (or 294% growth).
– Maren Morris had the largest Grammy growth for song sales among all performers (815%) who had a sales increase of greater than 10,000 sales.
– There were four artists that experienced over 1,000% growth in song sales; Sturgill Simpson (1,063%), The Time (1,871%), Gary Clark Jr. (2,146%) and William Bell (5,803%).
– The three artists that had tributes; Prince, Bee Gees and George Michael each had triple digit song sales growth:
Prince song sales grew 338% on Sunday as a result of the tribute by Bruno Mars and The Time.
George Michael song sales grew 553% on Sunday as a result of the tribute by Adele.
Bee Gees song sales grew 640% on Sunday as a result of the tribute by Demi Lovato, Tori Kelly and Little Big Town.
Artist Performance Sales Impact:
|
Rank |
Artist |
Song Sales Unit Increase |
Song Sales % Increase |
|
1 |
Ed Sheeran |
37,080 |
166% |
|
2 |
Bruno Mars |
36,382 |
294% |
|
3 |
Keith Urban |
18,008 |
331% |
|
4 |
Maren Morris |
17,984 |
815% |
|
5 |
The Weeknd |
15,431 |
117% |
|
6 |
Adele |
13,783 |
196% |
|
7 |
Beyoncé |
12,881 |
139% |
|
8 |
Lukas Graham |
12,376 |
585% |
|
9 |
Katy Perry |
8,756 |
45% |
|
10 |
Bee Gees |
7,850 |
640% |
|
11 |
Prince |
7,492 |
338% |
|
12 |
George Michael |
7,131 |
553% |
|
13 |
Sturgill Simpson |
5,173 |
1,063% |
|
14 |
Little Big Town |
4,562 |
66% |
|
15 |
Kelsea Ballerini |
4,519 |
188% |
|
16 |
John Legend |
4,144 |
105% |
|
17 |
Anderson .Paak |
3,182 |
969% |
|
18 |
Gary Clark Jr. |
3,180 |
2,146% |
|
19 |
Metallica |
2,357 |
82% |
|
20 |
A Tribe Called Quest |
2,351 |
768% |
|
21 |
Carrie Underwood |
1,846 |
66% |
|
22 |
William Bell |
1,741 |
5,803% |
|
23 |
The Time |
1,687 |
1,871% |
|
24 |
Pentatonix |
1,276 |
95% |
|
25 |
Alicia Keys |
884 |
68% |
|
26 |
Demi Lovato |
834 |
87% |
|
27 |
Tori Kelly |
757 |
148% |
|
28 |
Daft Punk |
750 |
82% |
|
29 |
Andra Day |
699 |
79% |
|
30 |
Kirk Franklin |
146 |
49% |
|
31 |
Cynthia Erivo |
70 |
272% |
Grammys Song Performance Impact:
|
Rank |
Title |
Artist |
Song Sales Unit Increase |
Song Sales % Increase |
|
1 |
Shape of You |
Ed Sheeran |
28,714 |
164% |
|
2 |
That’s What I Like |
Bruno Mars |
19,339 |
527% |
|
3 |
The Fighter |
Keith Urban |
14,824 |
1,180% |
|
4 |
7 Years |
Lukas Graham |
10,851 |
1,045% |
|
5 |
I Feel It Coming |
The Weeknd |
10,093 |
213% |
|
6 |
Chained To The Rhythm |
Katy Perry |
6,832 |
41% |
|
7 |
Once |
Maren Morris |
5,548 |
13,477% |
|
8 |
Hello |
Adele |
5,166 |
428% |
|
9 |
Peter Pan |
Kelsea Ballerini |
3,237 |
496% |
|
10 |
Starboy |
The Weeknd |
3,062 |
103% |
|
11 |
All Around You |
Sturgill Simpson |
2,163 |
9,684% |
|
12 |
Love Drought |
Beyoncé |
2,155 |
1249% |
|
13 |
Fastlove |
George Michael |
1,950 |
7,907% |
|
14 |
How Deep Is Your Love |
Bee Gees |
1,810 |
1450% |
|
15 |
Born Under A Bad Sign |
William Bell |
1,698 |
23,691% |
|
16 |
Sandcastles |
Beyoncé |
1,658 |
972% |
|
17 |
God Only Knows |
Beach Boys |
1,602 |
1,903% |
|
18 |
Let’s Go Crazy |
Prince & The Revolution |
1,511 |
799% |
|
19 |
We The People…. |
A Tribe Called Quest |
1,145 |
1,385% |
|
20 |
Stayin’ Alive |
Bee Gees |
1,121 |
415% |
|
21 |
Jungle Love |
The Time |
1,008 |
2,520% |
|
22 |
Tragedy |
Bee Gees |
906 |
2,323% |
|
23 |
The Bird |
The Time |
526 |
4,155% |
|
24 |
Moth Into Flame |
Metallica |
377 |
516% |
|
25 |
Award Tour |
A Tribe Called Quest |
245 |
1,412% |
|
26 |
Movin Backwards |
A Tribe Called Quest |
110 |
4,700% |
|
27 |
ABC |
Jackson 5 |
86 |
85% |
Grammys Album Performance Impact:
|
Rank |
Title |
Artist |
Song Sales Unit Increase |
Song Sales % Increase |
|
1 |
25 |
Adele |
2,825 |
232% |
|
2 |
Lemonade |
Beyoncé |
3,273 |
297% |
|
3 |
A Sailor’s Guide to Earth |
Sturgill Simpson |
3,081 |
789% |
|
4 |
Hymns |
Joey + Rory |
58 |
31% |
|
5 |
Love Remains |
Hillary Scott & The Scott Family |
22 |
15% |
|
6 |
Blackstar |
David Bowie |
168 |
133% |
|
7 |
Undercurrent |
Sarah Jarosz |
146 |
127% |
|
8 |
Tell Me I’m Pretty |
Cage The Elephant |
75 |
93% |
|
9 |
This Is Where I Live |
William Bell |
428 |
4,667% |
|
10 |
Star Wars: The Force Awakens |
John Williams |
7 |
13% |
|
11 |
Skin |
Flume |
59 |
151% |
|
12 |
Losing My Religion |
Kirk Franklin |
18 |
40% |
|
13 |
Take Me to the Alley |
Gregory Porter |
32 |
81% |
|
14 |
Summertime: Willie Nelson Sings Gershwin |
Willie Nelson |
103 |
886% |
|
15 |
The Color Purple |
Various Artists |
37 |
260% |
|
16 |
Sing Me Home |
The Silk Road Ensemble with Yo-Yo Ma |
26 |
193% |
|
17 |
The Last Days of Oakland |
Fantastic Negrito |
43 |
398% |
|
18 |
Country For Old Men |
John Scofield |
33 |
275% |
|
19 |
Culcha Vulcha |
Snarky Puppy |
28 |
229% |
|
20 |
Un Besito Más |
Jesse & Joy |
19 |
231% |
|
21 |
Coming Home |
O’Connor Band Mark O’Connor |
40 |
956% |
|
22 |
White Sun II |
White Sun |