The Complex Emotions of Mourning The Death of Your Startup, But Not Giving Up on Entrepreneurship Posted by April 28, 2016 Leave a comment on The Complex Emotions of Mourning The Death of Your Startup, But Not Giving Up on Entrepreneurship Brian Bordainick spent three and a half years building Dinner Lab. A couple of weeks ago, he had to pull the plug on it. It hurts, he says, but he already knows he will try again.