With high hopes of giving their static user base a boost, Twitter is doubling down on their video offerings, giving creators 70% of the ad revenue garnered of its videos, a greater percentage than either YouTube or Facebook.
Twitter video is a relatively new element for the service, and it’s being generous in that it’s will to share what it makes from it with content creators. What’s more the company is even giving the lion’s share to the people that make the videos as well.
In an effort to boost a stagnant user base, Twitter is really going for with video, offering a full 70% of the ad revenue to the video creator. This beats YouTube by a lot, since the split there is 55% to the creator, and Facebook still hasn’t figured out how to monetize video views, leaving users with little monetary incentive to post other than a higher view rate on the platform.
Individual content creators can qualify for this new feature by signing up for its Amplify Publisher program, which to date has only been accessible to companies. Once they’re approved by the company (after a quick application process), they can check a box to elect to have pre-roll ads run against their video.
The company is also offering a new media library for creators with any sort of media, including videos, GIFs and images. This also enables tweet scheduling and planning, and provides more tools for managing multiple accounts. Content creators can now manage their videos — and the money they’re making from them — on the desktop as well as on mobile with the Twitter Engage app.
It’s worth noting that if you don’t already have a fan base on the network, Twitter video may not be worth paying attention to. As always, a good online plan of action is to become as accomplished as possible on a single platform before moving to another one. YouTube and Facebook both have a number of positives that go beyond monetization, so making money shouldn’t be the only reason for Twitter video to become a part of your social media strategy.