Costco’s Billionaire Co-Founder Once Said He Would ‘Kill’ the CEO Who Wanted to Raise the Price of Its Hot-Dog-and-Soda Combo. Now, the Company Reveals Its Stance Amid Inflation. Posted byAmanda Breen September 27, 2022 Leave a comment on Costco’s Billionaire Co-Founder Once Said He Would ‘Kill’ the CEO Who Wanted to Raise the Price of Its Hot-Dog-and-Soda Combo. Now, the Company Reveals Its Stance Amid Inflation. The $1.50 combo made its debut in 1985.