How the Little Swiss Brand ‘On’ Broke Every Rule to Become the Fastest-Growing Sneaker Brand in the U.S. Posted byLiz Brody March 1, 2022 Leave a comment on How the Little Swiss Brand ‘On’ Broke Every Rule to Become the Fastest-Growing Sneaker Brand in the U.S. It all started in the mountains of Switzerland, with some cut-up garden hoses.