Entercom Communications Corp. is changing its brand name to Audacy, effective immediately.
Over the past three years, the company has evolved into a multi-platform audio content and entertainment organization with a top radio broadcasting group and a leadership position in the growing audio market in broadcasting, podcasting, digital, network, live experiences, music, sports and news. Audacy is also the No. 1 creator of original, premium audio content.
“We have transformed into a fundamentally different and dramatically enhanced organization and so it is time to embrace a new name and brand identity which better reflects who we have become and our vision for the future,” says Chairman, President and Chief Executive Officer, Audacy, David Field. “‘Audacy’ captures our dynamic creativity, outstanding content and innovative spirit as we aspire to build the country’s best audio content and entertainment platform.”
As it begins the next chapter in its journey, Audacy has added some content and products. The company has partnered with superstar Demi Lovato, who will host her first-ever podcast with Cadence13, which will be produced by OBB Sound. It will also roll out new shows from Boomer Esiason, Big Tigger and a distribution partnership with The Rich Eisen Show, as well as a revamped Loveline set to debut this summer. Additionally, a number of original podcasts will launch exclusively in a bingeable window on Audacy’s app. The company has also partnered with BetMGM, further cementing Audacy’s dominant position in sports betting and entertainment, and last week announced a partnership with Rush Street Interactive. Audacy also partnered with Irving Azoff’s Global Music Rights, which will enable the company to add significantly enhanced on-demand and other interactive features to its digital platform.
Audacy engages over 170 million consumers each month across its connected platform including the Audacy app and website, over 230 radio stations across 47 markets, chart-topping podcasts, and premium live music experiences. The company’s ticker symbol will change from ETM to AUD effective on Friday, April 9. Along with the name Entercom, the company will also sunset the RADIO.COM brand and align its direct-to-consumer platform under Audacy. Cadence13, Pineapple Street Studios, BetQL and Podcorn remain market-facing brands.
Learn more at audacyinc.com.
The post Entercom Rebrands With New Name Audacy appeared first on MusicRow.com.