Learn topline results from the new study “Music Genres: How Different Fans Consume Music” tomorrow, August 2, from 2-3 PM EST. LOOP (Lots of Online People), the power behind the new Music Biz Consumer Insights, will present data to support:
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Hip-Hop and Dance fans exhibit the most next generation digital behavior and over-indexed on time spent listening to on demand streaming services.
- Reflective of their next generation digital behavior, Hip-Hop and Dance fans dedicated most of their listening time to smartphone/cell phones.
- Dance and Hip-Hop fans are also the biggest spenders when it comes to music.
- Dance fans said they would be prepared to pay a premium for music of a superior sound quality.
“Music Genres: How Different Fan Consume” is the second report being released through Music Biz Consumer Insights. Following the webinar, a 4-page sample of the report will be posted for download by Music Biz members and the full report will be available for purchase at a substantially discounted price.