Last year, Vadio raised $7.5 million in funding, and signaled a move into music by adding former Vevo CEO Rio Caraeff to its board of advisors. This week, Vadio struck a deal to add Warner Music Group content to their video network.
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Warner Music has signed a deal with video distribution platform Vadio, giving brands and websites access to the label’s extensive catalog of videos.
“Vadio provides a smart service that gives partners quick and easy access to our artists’ content, within a ready-to-go video platform”, says Ron Wilcox, Warner’s Executive Counsel of the deal. “Vadio’s extensive distribution network of video channels expands the potential for Warner Music artists to connect with new fans, while creating new revenue streams on our artists’ behalf”.
“We pride ourselves on empowering new business models that create new revenue streams for content creators and media partners. For that reason, we are very excited about our partnership with Warner Music Group,” adds Vadio CEO Bryce Clemmer. “We believe video will get integrated into every digital media destination.”