Do You Stink at Ecommerce Content Marketing? Find Inspiration in These 6 Big-Name Brands. Posted by September 14, 2018 Leave a comment on Do You Stink at Ecommerce Content Marketing? Find Inspiration in These 6 Big-Name Brands. The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas.