Producing shows and running a venue can be an amazing and rewarding experience, and is an important role in the music industry, but trying to get a crowd to show up night after night can be an incredibly stressful experience as well. Here we look at four techniques for bringing attendees out of the woodwork.
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In this piece from MusicThinkTank, Rachelle Wilber of shares four different ways venue promoters can get fans out of their homes and into shows.
“Human beings naturally appreciate a little motivation. That’s why you should give people incentives to visit your venue. Think about hosting a giveaway with all sorts of gifts and freebies. Think about providing potential guests with discounts on tickets to a musical performance, too. Your goal should be to provide people with an excuse to give your establishment a chance.”