With the rapid pace at which the music industry is changing, the methods which worked for promoting your band as recently as a few years ago have become less and less effective. The upside to this, however, is that a number of new techniques have emerged.
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In this recent post to MusicThinkTank, we explore eight techniques, offered by Patrick McGuire, on how to effectively promote your band.
“In 2018, playlist inclusion is an essential part of promoting a band. Not exactly breaking news, but how exactly does it work? Well, if you’re signed to a decent label, they’ll probably pay the money to feature your music on heavily followed playlists curated by major streaming profiles. But for artists who aren’t signed, their work is cut out for them.”