After Losing 75 Percent of Her Business, This Entrepreneur Emptied Her Personal Savings to Turn Things Around Posted by July 25, 2018 Leave a comment on After Losing 75 Percent of Her Business, This Entrepreneur Emptied Her Personal Savings to Turn Things Around Sandy Rubinstein, CEO of DX, a digital marketing and advertising firm, emptied her personal savings to bankroll her company for 18 months and get back in the green.