As music streaming services search for any point of differentiation, their bound to try the unusual. Now, perhaps because they are the arbiters of style, Apple Music is turning to fashion designers to curate playlists. What’s next? LeBron James’ before game playlist? Actually, I’d like to hear that…
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Apple Music has announced a fashion curator program, which will spotlight one designer each month long with their custom curated playlists, art and editorial content.
First in line is Alexander Wang, a hip young designer known for collaborating with musicians and for throwing crazy parties. Wang’s Instagram announcement of the collaboration with Apple feature’s a nightmare party planning scenario.