Apple Music is using a new weapon in its battle to overtake Spotify in the streaming music subscriber wars – extending the free trials of some new users beyond the traditional 90 days.
For about 6 months, Apple Music has been offering some trial users an extra free month when their 90 day free trial subscription runs out.
“Come see what you’ve been missing in the new Apple Music, like a simpler design that makes finding what you want, and discovering new music, easier than ever,” reads an Apple email, shared by Mac Rumors, that contains a code to redeem the offer.
Apple Music currently has more than 40 million paid subscribers, plus 8 million trial users. Spotify and other streamers have not shared how many trial users they have at any given time.