U.S. Retailers Aren’t Embracing Singles’ Day — a Billion-Dollar Sales Opportunity. This Retailer Is Trying to Change That. Posted by November 10, 2017 Leave a comment on U.S. Retailers Aren’t Embracing Singles’ Day — a Billion-Dollar Sales Opportunity. This Retailer Is Trying to Change That. ‘It’s a holiday that doesn’t tell you what it isn’t.’