After a year of rapid growth for the international dance music brand, organizers for Ultra Music announced that more than 1 million people attended 45 Ultra-branded events in 20 countries across 5 continents this year.
The festival brand just finished a series of events, closing with Ultra Brasil, the newly expanded 3-day festival, saw over 90,000 fans attend the event, which was staged in Rio de Janeiro’s Sambodromo, a purpose-built parade venue.
As well, Ultra debuted Ultra México last week, as well as a spate of new smaller, standalone events which took place under the Resistance and Road To Ultra titles.
In 2017 alone, Ultra produced brand new full-scale festivals in China and Mexico, new Road To Ultra events in Mumbai and New Delhi, new standalone Resistance shows in Medellín, Córdoba, Rosario and two weekends in Buenos Aires as well as Bali (Ku De Ta and Jenja) and UK (The Social and upcoming at Motion, Bristol), produced a brand new 8-week Resistance Residency at Privilege Ibiza (world’s largest nightclub), and oversaw the inception of Bali Music Week.
All told, the organization staged 45 total events this year, including 23 new events, and employed more than 10,000 staff members worldwide, according to figures released by the festival brand.
via CelebrityAccess