"Come In, We're Awesome," reads the sign that greets visitors to OnSomeShit, a hip Melrose clothing store that caters to BMX lifers and hip-hop heads in Los Angeles, selling everything from hoodies to biking gear. The shop projects a rough, edgy vibe, but the real magic happens in the backroom, where owner Adam Grandmaison is quickly transforming himself into a major rap tastemaker, one
This article originally appeared on www.rollingstone.com: Meet Adam22, Underground Hip-Hop’s Major Tastemaker