For artists, being on multiple social media platforms is important when it comes to casting a wide marketing net, but keeping up with so many accounts can be exceedingly time consuming. Here we look at four different services which help musicians with social media automation.
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Guest Post by Bobby Owsinski on Music 3.0
If there’s one thing that we all know, it’s that the more social media platforms you’re on, the more time it will take to check and post to them. That’s why the latest social automation tools can be so valuable, as they save time and make engaging your audience so much more efficient. Take a look (many thanks to Smallbiztrends).
DrumUp allows you to curate content to multiple accounts so you always have something new to post even when you don’t have any new original content. It finds content based on your keywords, then provides content recommendations, feeds, scheduling and re-posting. It also supplies a suggested list of hashtags when you post. And it’s free.
IFTTT stands for “If This Then That” and is a social media automation tool that lets you create “recipes” that make apps work together. For instance, if you post to Facebook, you can create a recipe that also posts to over 292 other services, including music services like SoundCloud, Deezer and Spotify. Very cool.
RiteTag works across 14 major websites but is most useful as a Twitter tool in that it allows you to add images, hashtags, GIFs, emojis and customized CTAs on all your shared links. That said, one of its best features is the ability to recommend hashtags, including the most used, trending, and least popular. There’s also a free version to get you started.
Managefilter is a tool that lets you keep track of your Twitter followers, your reach, and provides some advanced analytics. Perhaps its best feature is to show you the best time to post for maximum reach, but the group Unfollow and Follow feature can be valuable, as well as the search feature to find influencers. A free starter plan is also available.
These tools are only valuable if you use them, so I recommend that you try them one at a time, spend some time with each, and see if they fit your needs. Chances are at least one of them will make your social life easier.