For artists trying to promote their music online, the internet can be a harsh and unforgiving place. Here we look at three ways in which the nature of the online music industry makes life harder for DIY artists doing their best to circulate their tracks.
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In this piece from MusicThinkTank, Robert Lanterman breaks down three areas of online commerce which make it challenging for an up and come artist to disseminate their music.
“Even in an age where musicians and music fans have taken a LOT back (see: Bandcamp, and even how small ticket websites are destroying ticket monopolies), corporate giants still like to screw over bands and independent music as a whole for a quick buck. They don’t necessarily need to, but they do, and we’re forced to adapt. This list isn’t a “how to” list as much as it’s a “what’s already happening” list, but I do have a few suggestions along the way.”